Here we create content, build brands, and turn creative ideas and data analysis into growth and impact.
Here are some of the projects I have coordinated
I’m Andrew.
I build growth systems for ambitious brands.
My work sits at the intersection of strategy, creative, data, performance, and commerce, transforming fragmented marketing operations into structured engines for acquisition, conversion, and scalable revenue.
From Live Commerce and content ecosystems to paid media, e-commerce strategy, and performance intelligence, I design and lead initiatives built to move beyond visibility and generate measurable business impact.
I don’t believe in growth by chance.
I build the strategy, engineer the operation, and turn data into revenue.
Beyond Strategy
My experience is built across Growth, E-commerce, Live Commerce, Performance Marketing, Content, and Digital Operations, working with brands, teams, and fast-moving commercial environments.
Throughout my career, I’ve led projects from strategy and operation design to execution, optimization, and scale, managing everything from campaign architecture and traffic strategy to livestream operations, content ecosystems, affiliate programs, performance analysis, and team development.
I work across the full growth cycle. I study the business, understand the product and consumer, identify opportunities, build the strategy, structure the operation, and use data to continuously optimize performance.
My approach is highly hands-on, analytical, and commercially driven. I’m comfortable working at both strategic and operational levels, connecting creative teams, media, commerce, technology, and business objectives into a single growth system.
I’ve also operated across multiple brands simultaneously, building processes, training teams, and creating scalable structures that allow successful strategies to continue performing beyond my direct involvement.
The goal is always the same: turn complexity into structure, strategy into execution, and execution into measurable business growth.
NUMBERS THAT SPEAK
R$ 1M+
in GMV
100+
Brands improve
1.000+
Hours of live
The growth architecture.
Live Commerce Strategy
Creative & Content
Live Operations
Data & Growth
Complete Live Commerce strategy, from brand analysis to product selection, offers, scheduling, formats, and objectives for each operation.
Development of concepts, scripts, set designs, content, and creative strategies to turn products into experiences that drive attention and sales.
Planning and execution of live operations, including hosts, briefings, scheduling, dynamics, promotions, traffic, and real-time optimization.
Analysis of GMV, ROI, conversion, retention, traffic, and consumer behavior to identify opportunities, optimize operations, and scale results.
Real Impact on DTC E-commerce.
A data-driven framework for building, executing, and scaling high-performing Live Commerce operations.
