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Creatives

Turning content into connection, engagement & growth.

While LIVE Commerce is at the core of my work, I also believe that sometimes the video content can be part of the strategy whenever it makes sense for the brand, product, or audience.

Throughout my projects, I have produced and directed different types of content, from product videos and promotional content to LIVE CTAs, short-form videos, and simple highlights.

an abstract photo of a curved building with a blue sky in the background

The goal is not to create content just for the sake of creating it. Each piece should have a purpose: driving engagement, strengthening audience loyalty, helping the algorithm better understand the profile, and providing valuable insights into who the audience really is.

Sometimes, that means a highly creative video. Other times, it can be as simple as a well-timed highlight from a LIVE. What matters is understanding when content can add value to the overall strategy.

TikTok Shop promoting electric tricycles

TikTok Shop video promoting a splash-resistant smartphone. The main focus of the video is audience building and engagement through fun memes and storytelling, rather than driving immediate sales.

TikTok Shop video promoting a smartphone as a Christmas gift. The main focus of the video is building a young, cool audience through fun memes and storytelling, prioritizing audience engagement rather than driving immediate sales.

Video promoting an Airfryer product on TikTok Shop that will also be sold during a live stream.

CTA Video for a Tech Products Live Stream

CTA Video for a Handbag Sales Live Stream

Behind the scenes of shootings

Advertising campaign promoting a Brazilian government program aimed at combating hunger, scripted, produced, and directed by me.